How to fix your Meta Information using the Yoast plugin

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” overlay_opacity=”0.5″ video_preview_image=”” border_size=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text]

 

How to fix your meta information using the Yoast plug-in

What is the meta information?

Meta is the information that spiders use to show your information on the search engine results page(SERPs). You want to put the right information for this portion of your pages so that people will know what your page contains. Basically, it is like a summary of your page.

Here is how you can do it by bulk.

Go to the back-end of your WordPress site [http://yourdomain.com/wp-admin] and go to the titles and meadows page on the Yost tab


On that page, you will see two tabs: one that says title, and the other that says description.

This is what they are referring to:


Now that you have a visual of what it’s going to look like, make sure that the content that you write will entice  readers to click  on your page.

What makes an excellent meta-description?

1. It needs to be around 135 to 150 characters long.

This is the amount of characters that Google is going to show on the SERPs. Google will add three periods to the end if it is too long.

2. It should match the content of your page

Don’t try and mislead your visitors. If they don’t find what they’re looking for on your page they will exit out and you will end up having a high bounce rate. Google will then realize that your page does not contain what viewers are looking for so eventually google will take your page off that keyword result.

3. It should be unique.

Don’t try and write generic descriptions for your meta. Something unique will entice your visitors to view your page.

4. It should have your target keyword on it.

Remember that Google evaluates the search result rankings based on a lot of factors, but the amount of times the keyword/s are mentioned in the post is one of them.

What are good examples of Meta-descriptions?

One with active voice

 

yoast snippet

One that contains keywords

Source: Yoast

yoast plugin keyword

Source: Yoast

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *