What is SEO and why is it important?

SEO for Small Business: What is it and why do you need it?

SEO is a very powerful tool that works very well for various online businesses. It has an important role to play in communicating and marketing. Here are the main reasons why you need small business SEO, according to Search Engine Land:

1. SEO is an investment rather than a cost – SEO makes an investment with massive return by lifting your rank in SERP.

2. SEO focuses attention on your website – thanks to SEO your business website is multitasking effectively and handling thousands of prospects at once.

3. SEO is a key part of your marketing mix – SEO, branding, social media and various other strategies work together to enhance your online presence.

4. SEO influences the research / buying cycle – SEO attracts prospects, playing an important role in the research / buying cycle. Without increasing your marketing costs proportionally, SEO can increase your sales and exponentially grow your profits.

5. SEO is affordable – as previously stated, SEO is an investment and not a cost. When choosing the right SEO agency, it is also very affordable when taking into consideration other costly alternatives or its high return.

6. SEO is an important ingredient – SEO is not just a minor detail but rather an important ingredient into your overall business strategy. It can help you tailor your landing pages to your visitors’ intent and achieving the best results for your business.

7. SEO represents much more than SEO-friendly CMS – according to SEO experts, CMS code is just a small part of the whole, since there are more than 200 ranking factors,

8. Your impact can be multiplied by SEO – by ensuring that your website targets the right audience, SEO can massively multiply your impact.

9. SEO can help internet users find your website – SEO has an invaluable role, helping your online business to get found.

10. SEO builds credibility and trust – SEO can convince your visitors to trust your authority in your niche.

11. Your brand builds with the help of SEO – by presenting the most relevant information to your visitors, our brand image is built and enhanced.

12. SEO represents a strategy for long-term – the results of SEO can only manifest in the long run.

13. Offline sales are driven by SEO – SEO does not only help to boost your online sales but has also a decisive influence on your offline sales, according to statistics.

14. SEO can attract relevant traffic that has a potential for a high conversion rate – using keyword analysis, SEO is highly targeted and can lead to a high conversion rate.

15. SEO represents measurable marketing – the results and efficiency of SEO can be measured and corrected.

16. SEO provides a cost-effective strategy – SEO is proven to be among the most effective online marketing methods.

17. SEO can be outsourced – you can outsource SEO to professionals and focus on other aspects of your business.

18. Even skeptics can be convinced by SEO – with such effective results, it is easy to convince anyone of the importance of small business SEO.

19. SEO offers unlimited opportunity – SEO can be fine-tuned through constant tweaks, providing endless opportunities.

20. SEO can provide better results than paid traffic – according to statistics, SEO is a more efficient marketing strategy than PPC. In Google Adwords, SEO provides 75% of search traffic, while PPC that provides barely 25 percent.</

21. SEO has its roots in user intent – SEO is in line with the intent of a searcher.

22. SEO can help you leverage weak competition – small businesses can use SEO in order to size competitive businesses.

The Business Case For SEO

These compelling reasons show clearly the benefits and value of an integrated SEO strategy in branding, taking your company to new heights of success and profitability and growing your business. Statistics also support the importance of SEO in conducting online business. For instance, according to Forbes, a study was performed by Conductor of more than 310 million visits to 30 different websites. The study has found that from all referral traffic, organic search accounted for 64 percent. This proves that for most businesses search remains an important source of traffic and therefore SEO plays a key role in business growth.

SEO has become more important than ever in today’s market. Millions of users per day are served by search engines. These internet users are looking for solutions to their issues or answers to their questions. SEO can help any online business meet its objectives and grow. According to Reliable Soft, small business SEO is essential because:

• It is more likely for most search engines users to click on one of the top five suggestions.
• SEO can also improve the usability of a website and user experience.
• SEO can increase the user’s trust on the website.
• SEO is good for the website’s social promotion.
• SEO facilitates the smooth running of a big website.
• SEO can help you get ahead of the competition.

Small business SEO can help your website getting higher rankings in search engine searches. As a small business, it is important to hire a good SEO agency able to provide good SEO approach and help you gain more customers by driving more traffic to your website. This way, your company can fulfill your business purpose. Our specialized SEO agency provides customized small business SEO services to the highest quality standards. Don’t hesitate to give us a call today!

Sources:

How to do SEO in Articles within WordPress Post Editor

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Web copy is different from the essays you were taught to write at school. As such, try to make it conversational in tone so that it’s easier to read – after all, when was the last time you actually read an essay for your enjoyment? This tutorial will show you how to do SEO within your WordPress post editor. Just because you’re always in a rush doesn’t mean that you have to sacrifice your SEO.

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In this article, it is assumed that you are using WordPress with the Yoast Plugin installed and activated.

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Here are some easy SEO tips that you can implement right in your post editor.

 

Headings

  • Ever wonder why books are easy to read? It’s because they use headings, which make them organized.

Bold or Italicize

  • A good rule of thumb is to bold or italicize to emphasis ideas.
  • This also makes your article skimmable, since everyone is always in a rush these days.

Tags

  • Think about what keywords people would use when they use your search bar on your site. Basically, this is an alternative to your topic title.

Category

  • Choose one category only. Why? Because your website will only insert one category into its permalink.

Spacing

  • It’s easier to read text when it has plenty of white space.
  • Our minds are lazy; whitespace makes us think that we’re progressing.

Short sentences

  • Short sentences are easier to understand.

Permalinks

  • Don’t use stop words such as “the” or “and”.
  • This counts towards your keyword density, so better make sure that your target keywords are there.
  • Google permits characters to only 55 characters.

Yoast plugin

  • Input the keyword or keyword set you’d like to rank for.
  • Rewrite your meta description so that you mention your keyword once (mentioning it twice makes it look spammy).

Links

  • Cite your sources! Not only does google like this, but your audience will also appreciate it and will make you believable.

No-follow tag

  • If you cite a source where you are unsure if they are ranking (or may have spam attached to them), it’s better to no follow them so that bots will know that they shouldn’t count that link towards your domain grade.

 

<a href=http://domain.com/ rel="nofollow">This is your link</a>


Bulleted list

  • A big paragraph of text is scary to read. Why? You want your readers to find what they are looking for on your site. If they can’t find what they’re looking for, they’ll leave.

seo in articles

 

Images

  • If you can, add images to your articles to help explain concepts. You can also create an image that shows a quote from your writing for simplicity.
  • Can’t think of an image? Create an image quote. This will increase time on page.
  • Don’t forget to put your keyword in alt-text too!
<img src="http://domain.com/image.jpg" alt="keyword">

For free image tools, visit our Resources Page.

Conclusion

As you can see, the goal is to optimize everything for the users, not just for the bots. Why? Because the longer they stay on your site, the more Google will see that people have found what they’re looking for. That is Google’s ultimate goal – to make sure that they find the content that is most useful to whatever keyword is typed into their search bar. It’s not hard to put SEO in articles, really. All you need to do is to keep these things in mind and watch your traffic increase.

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How to get rid of 404 pages

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Steps

1)Build project for your site

2)Check if you have 404 pages.

 

 

 4) If you do, determine what they are by going to the Pages tab on the left side of Website Auditor.

 

5)Click on the Robots Button.Manually disallow the URLs using the
6)Manually disallow the URLs using the drop-down box.

 

 7)When you’re done, download the file to your computer (txt file), or upload it directly to your public ftp folder in which you site is located at.
8)Update google by going to Go to google webmaster tools >crawl >robots tester.

9)Paste your new robots and submit it.

10)Go back to Website Auditor to rebuild your project.

 

11)Make sure that the box seen in the picture above is not checked.
12)Your 404 Pages should now disappear.

If they don’t, that means that you have pages that are linked to those 404 pages. Now you need to determine which pages they are to change them to point to a page that actually exists.

 

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