How to do SEO in Articles within WordPress Post Editor

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Web copy is different from the essays you were taught to write at school. As such, try to make it conversational in tone so that it’s easier to read – after all, when was the last time you actually read an essay for your enjoyment? This tutorial will show you how to do SEO within your WordPress post editor. Just because you’re always in a rush doesn’t mean that you have to sacrifice your SEO.

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In this article, it is assumed that you are using WordPress with the Yoast Plugin installed and activated.

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Here are some easy SEO tips that you can implement right in your post editor.

 

Headings

  • Ever wonder why books are easy to read? It’s because they use headings, which make them organized.

Bold or Italicize

  • A good rule of thumb is to bold or italicize to emphasis ideas.
  • This also makes your article skimmable, since everyone is always in a rush these days.

Tags

  • Think about what keywords people would use when they use your search bar on your site. Basically, this is an alternative to your topic title.

Category

  • Choose one category only. Why? Because your website will only insert one category into its permalink.

Spacing

  • It’s easier to read text when it has plenty of white space.
  • Our minds are lazy; whitespace makes us think that we’re progressing.

Short sentences

  • Short sentences are easier to understand.

Permalinks

  • Don’t use stop words such as “the” or “and”.
  • This counts towards your keyword density, so better make sure that your target keywords are there.
  • Google permits characters to only 55 characters.

Yoast plugin

  • Input the keyword or keyword set you’d like to rank for.
  • Rewrite your meta description so that you mention your keyword once (mentioning it twice makes it look spammy).

Links

  • Cite your sources! Not only does google like this, but your audience will also appreciate it and will make you believable.

No-follow tag

  • If you cite a source where you are unsure if they are ranking (or may have spam attached to them), it’s better to no follow them so that bots will know that they shouldn’t count that link towards your domain grade.

 

<a href=http://domain.com/ rel="nofollow">This is your link</a>


Bulleted list

  • A big paragraph of text is scary to read. Why? You want your readers to find what they are looking for on your site. If they can’t find what they’re looking for, they’ll leave.

seo in articles

 

Images

  • If you can, add images to your articles to help explain concepts. You can also create an image that shows a quote from your writing for simplicity.
  • Can’t think of an image? Create an image quote. This will increase time on page.
  • Don’t forget to put your keyword in alt-text too!
<img src="http://domain.com/image.jpg" alt="keyword">

For free image tools, visit our Resources Page.

Conclusion

As you can see, the goal is to optimize everything for the users, not just for the bots. Why? Because the longer they stay on your site, the more Google will see that people have found what they’re looking for. That is Google’s ultimate goal – to make sure that they find the content that is most useful to whatever keyword is typed into their search bar. It’s not hard to put SEO in articles, really. All you need to do is to keep these things in mind and watch your traffic increase.

[/fusion_text][fusion_button link=”https://technicalcreativity.org/wp-content/uploads/2016/11/Worksheet-checklist-post-editor-1.pdf” title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” color=”darkgreen” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”pill” icon=”fa-check” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Download the Checklist[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

How to add the google analytics tracking code on the Avada Theme

There are numerous ways to add the google tracking code using the Avada theme, although it either requires some PHP knowledge or a plugin (which we are trying to avoid due to google’s standards). Below are the steps you need to take to find the tracking and code and put it on your website using the Avada Theme.

Steps:

1.Get the tracking code from google analytics and put it on a text editor of your choice (notepad, documents, etc.)

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Go to[fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””] Admin[/fusion_highlight] .

Choose the respective account and property

Under property, click on [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]tracking info> [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Tracking Code.[/fusion_highlight]

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then, add it to your website.

2.Paste the code on the [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]tracking code [/fusion_highlight]portion within the Avada [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Theme Options [/fusion_highlight]Portion.

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Go to the backend of your website > [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Avada [/fusion_highlight]> [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Theme Options [/fusion_highlight]> [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Advanced [/fusion_highlight]> [fusion_highlight color=”#607d8b” rounded=”yes” class=”” id=””]Code Fields.[/fusion_highlight]

Paste your tracking code on the Tracking Code Portion or the Space before </head> portion.

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3. Click Save.

You will see a top bar that says, “Settings have been changed, you should save them!”.

4. Checking

How do you know if you installed the tracking code correctly?

You can either wait and see if you get traffic tomorrow, or you can use this tool. 

Be sure to backup your site!

 

How to fix your Meta Information using the Yoast plugin

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How to fix your meta information using the Yoast plug-in

What is the meta information?

Meta is the information that spiders use to show your information on the search engine results page(SERPs). You want to put the right information for this portion of your pages so that people will know what your page contains. Basically, it is like a summary of your page.

Here is how you can do it by bulk.

Go to the back-end of your WordPress site [http://yourdomain.com/wp-admin] and go to the titles and meadows page on the Yost tab


On that page, you will see two tabs: one that says title, and the other that says description.

This is what they are referring to:


Now that you have a visual of what it’s going to look like, make sure that the content that you write will entice  readers to click  on your page.

What makes an excellent meta-description?

1. It needs to be around 135 to 150 characters long.

This is the amount of characters that Google is going to show on the SERPs. Google will add three periods to the end if it is too long.

2. It should match the content of your page

Don’t try and mislead your visitors. If they don’t find what they’re looking for on your page they will exit out and you will end up having a high bounce rate. Google will then realize that your page does not contain what viewers are looking for so eventually google will take your page off that keyword result.

3. It should be unique.

Don’t try and write generic descriptions for your meta. Something unique will entice your visitors to view your page.

4. It should have your target keyword on it.

Remember that Google evaluates the search result rankings based on a lot of factors, but the amount of times the keyword/s are mentioned in the post is one of them.

What are good examples of Meta-descriptions?

One with active voice

 

yoast snippet

One that contains keywords

Source: Yoast

yoast plugin keyword

Source: Yoast

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