Do you have a list of things you need to do before you hit the button to publish an article? If you don’t, you should. It not only takes away the pain of remembering what you’re supposed to be doing every single time, but it also creates a nice workflow. A productive workflow will increase your productivity and get you more reach for your target audience. After all, you want to make sure your articles have good formatting, so your audience doesn’t get confused whenever they visit your site.
Here is your non-usual list of things you need to check off before you publish your article.
600+ words or more
First of all, you want to make sure your article is 600 words or more. Google loves content. And if your content is long, it must mean it holds quite of bit of quality to Google. And again, Google loves quality.
Eighth grade readability
You also want to make sure your article is readable by eighth graders. People are lazy. They don’t want to read an article that’s hard to understand. So make your article easy to understand, for the maximum audience pleasure in reading it. Itt also makes them feel like they are getting somewhere.
But, first and foremost, understand your audience. If you audience is professional or technical in a specific field, write in the appropriate tone.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_highlight color=”#ddb880″ rounded=”no” class=”” id=””]Use the Hemingwayapp to determine the readability of your post.[/fusion_highlight]
Choose a keyword
If you want to rank this post for a certain query at Google, then choose a keyword. Make use of Google keyword planner to check which keywords you want to rank for. Your selected keyword should be mentioned at least three times or 1% of your post (as far as keyword density goes). Your keyword should also be longtail, meaning it should be longer than two words. This is because authority websites already rank for this, and it would be hard to rank for these kinds of keywords.
Sometimes it’s hard to read content consisting of loads and loads of paragraphs. Even when you read a book, you’ll see that authors uses headings. Google really wants you to cater to the audience. If you use the first and second heading, Google will be happy.
Choose the right category for your post. Only choose one category or your promotion will end up being long.
This is your chance to add other keywords you want to rank for. Make sure your tags don’t look like you are aiming for SCO. If you were a visitor on your site, what do you think the kinds of queries you make in order to find a specific post? These are the keywords you should use for your tags.
Everyone is visual, and not to mention, pictures are very hard to copy. Pictures entice more than anything. Think about it, have you ever clicked on a post in social media that does not contain a picture? If you did, it has probably only been for for handful.
[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_highlight color=”#ddb880″ rounded=”no” class=”” id=””]Check out my Free Stuff List– I have a list of places where you can get royalty stock photos.[/fusion_highlight]
Alt text is basically a portion where you say what the picture is about. Search engines cannot understand what are in pictures so they rely on this description.
Promotable social media pictures
Make sure the pictures about your posts are the right sizing compared to which social media platform you’re going to post it on. You want to make sure your pictures look good so that people will click on it. You can find the right dimensions here:
Or you can use tools like Canva which gives you the dimensions. All you need to do is click on the picture, and it will create the dimensions for you. Candor is free, although there is a paid version where you can magically resize your pictures without having to do it one by one.
A lot of people are lazy when it comes to reading text online.I make it easier for them ditching the compound sentences. It’ll make them feel like they are going somewhere, and it’ll be easier to understand the content of your post.
Whenever you publish an article, it is a good idea to keep republishing it in social media. Not all your audience gets to see what you publish because they are not online at the same time. Do not just republish it using the same description. You need to change it and be creative. This will not only help you with your copywriting skills, but it will also help you determine what your audience finds appealing.
This is important
Did you get all that? Good. This is the best list you can find. If you want to get a copy of how I compose my tweets, you can download it below. Of course, I will need your email so that I know where to send it. This worksheet has led me to hundreds of retweets and likes because I have been trying to republish them at optimized times.
Remember to come back to this list. I like updating my lists whenever I see, hear, or try something new that works. Downloading my worksheet is completely free. I had to learn all these techniques through paid courses, and I am willing to give it to you for free!