How to optimize your article before publishing

Do you have a list of things you need to do before you hit the button to publish an article? If you don’t, you should. It not only takes away the pain of remembering what you’re supposed to be doing every single time, but it also creates a nice workflow. A productive workflow will increase your productivity and get you more reach for your target audience. After all, you want to make sure your articles have good formatting, so your audience doesn’t get confused whenever they visit your site.

 

Here is your non-usual list of things you need to check off before you publish your article.

600+ words or more

First of all, you want to make sure your article is 600 words or more. Google loves content. And if your content is long, it must mean it holds quite of bit of quality to Google. And again, Google loves quality.

Eighth grade readability

You also want to make sure your article is readable by eighth graders. People are lazy. They don’t want to read an article that’s hard to understand. So make your article easy to understand, for the maximum audience pleasure in reading it. Itt also makes them feel like they are getting somewhere.

 

But, first and foremost, understand your audience. If you audience is professional or technical in a specific field, write in the appropriate tone.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_highlight color=”#ddb880″ rounded=”no” class=”” id=””]Use the Hemingwayapp to determine the readability of your post.[/fusion_highlight]

 

Choose a keyword

If you want to rank this post for a certain query at Google, then choose a keyword. Make use of Google keyword planner to check which keywords you want to rank for. Your selected keyword should be mentioned at least three times or 1% of your post (as far as keyword density goes). Your keyword should also be longtail, meaning it should be longer than two words. This is because authority websites already rank for this, and it would be hard to rank for these kinds of keywords.

Headings

Sometimes it’s hard to read content consisting of loads and loads of paragraphs. Even when you read a book, you’ll see that authors uses headings. Google really wants you to cater to the audience. If you use the first and second heading, Google will be happy.

Category

Choose the right category for your post. Only choose one category or your promotion will end up being long.

Tags

This is your chance to add other keywords you want to rank for. Make sure your tags don’t look like you are aiming for SCO. If you were a visitor on your site, what do you think the kinds of queries you make in order to find a specific post? These are the keywords you should use for your tags.

Pictures

Everyone is visual, and not to mention, pictures are very hard to copy. Pictures entice more than anything. Think about it, have you ever clicked on a post in social media that does not contain a picture? If you did, it has probably only been for for handful.

 

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_highlight color=”#ddb880″ rounded=”no” class=”” id=””]Check out my Free Stuff List– I have a list of places where you can get royalty stock photos.[/fusion_highlight]

 

Alt Text

Alt text is basically a portion where you say what the picture is about. Search engines cannot understand what are in pictures so they rely on this description.

Promotable social media pictures

Make sure the pictures about your posts are the right sizing compared to which social media platform you’re going to post it on. You want to make sure your pictures look good so that people will click on it. You can find the right dimensions here:

Source: Marketing Tech Blog

 

Or you can use tools like Canva which gives you the dimensions. All you need to do is click on the picture, and it will create the dimensions for you. Candor is free, although there is a paid version where you can magically resize your pictures without having to do it one by one.

Short sentences

A lot of people are lazy when it comes to reading text online.I make it easier for them ditching the compound sentences. It’ll make them feel like they are going somewhere, and it’ll be easier to understand the content of your post.

Compose tweets

Whenever you publish an article, it is a good idea to keep republishing it in social media. Not all your audience gets to see what you publish because they are not online at the same time. Do not just republish it using the same description. You need to change it and be creative. This will not only help you with your copywriting skills, but it will also help you determine what your audience finds appealing.

This is important

Did you get all that? Good. This is the best list you can find. If you want to get a copy of how I compose my tweets, you can download it below. Of course, I will need your email so that I know where to send it. This worksheet has led me to hundreds of retweets and likes because I have been trying to republish them at optimized times.

 

Remember to come back to this list. I like updating my lists whenever I see, hear, or try something new that works. Downloading my worksheet is completely free. I had to learn all these techniques through paid courses, and I am willing to give it to you for free!



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Wikkigraber

Everyone knows that links are important for SEO. Wikkigraber will show you all the broken links on wikipedia that need to be revised. Now is your chance to get your url cited.

Wikkigraber

iWriter

Do you need content written for you because you barely have time to write it yourself? This is my go to place whenever I need articles written. They are fast and affordable compared to other services out there. 

iWriter

One secret tool that will help you destress in managing your WP blog

homepage

If you have a blog, you most certainly know that managing it can be a headache. This is particularly true if you are a full-time blogger. Here is a tool that I would recommend in using to help your life a little bit easier and to make blogging more enjoyable.

Coschedule is an editorial calendar that works by using one plugin your WordPress site.

 

Coschedule Dashboard

I have looked for many plug-ins out there that will help in organizing your editorial calendar. This is fight by far the best editorial calendar I have come across. I initially started their service in the beginning in 2015 and I have never looked back.

 

Calendar

Here are their best features:

 

 

Social media scheduler

Everybody knows that planning your social media publishing is a pain in the butt especially if you want to gain more views and shares which help promote your posts. This calendar helps you schedule your social media with one click. You could automatically send it depending on the days you set after you hit publish.

 

 

Headline analyzer

 

Headline Analyzer

Many people have been using CoSchedule’s free headline analyzer. However, it is a hassle to use, especially if you need to copy and paste it into another browser just to check if it has an acceptable score. The headline analyzer is built into their editor which lets you think and choose which headlines would work and would be more clickable. For some of you who don’t know, the headline analyzer helps you create an eyecatching and high converting headline. This tool grades you based on previous viral posts, emotions, and uncommon words.

 

 

Social media templates

As mentioned above, their social media feature is the bomb dot com. They have social media templates that will help you amplify your reach even more. You can set to be published after you publish your post or you can even set it to where it’ll publish something before you even launched post. One cool thing about this is that if you add an extra picture or video, it will be included in your social media posting. All you need to do is to set it one time! Another thing is that you automate your social media posts indefinitely. You could republish it a week from now a month from now or any custom date you want. This lets you get as many likes or shares for your blog posts as much as possible.

Workflow Templates

 

Guest posting

Guest posting on people with have WordPress sites can be confusing, especially if you want to credit that person by having their profile listed even after you delete their profile on your site. There are special plug-ins out there that will let you do this, but adding even more plug-ins will slow down your entire website which is a big no-no for google! CoSchedule has a guest posting feature which lets the person register on CoSchedule and be a guest on your calendar. They will not see your whole editorial calendar unless you want them to. Moreover, when your collaboration is finished, you can just take that person off your editorial calendar and still have their profile shown on your blog.

 

 

Social media republishing

These are the profiles that they integrate with:

* Tumblr
* Facebook / Pages / Groups / Profile
* LinkedIn / Company / Groups
* Twitter
* Pinterest

 

Social Media Sharing Board

 

Add pictures

Have you ever had trouble with adding pictures to your social media posts? Problem solved. If you do not have an image that you want to upload, CoSchedule will grab images from your posts (if you have any). You can then choose which image you want to be added.

 

 

Google docs and evernote integration

I use Google Docs and Evernote continuously in creating my posts. Sometimes I have ideas that I clip from the web using the Evernote clipper. Most often, I save all my article drafts on Google Docs. CoSchedule has their very own editor where you could compose your article on their platform then add Google Docs or the Evernote note that you want to add making it organized for you.

 

 

Schedule to Pinterest!

This is a new feature everybody loves. A year ago they took away this feature because they were having problems with the integration. Now, they have added the Pinterest scheduling. Everyone knows that Pinterest brings more traffic to his or her websites than ever. The reason is that it is a visual platform. Instead of using other paid tools like the tailwind, CoSchedule already has this feature. No more managing using different kinds of services. CoSchedule has it.

How many hours do you spend doing this by yourself?

Tell me, how many hours do you spend posting your Pinterest pictures and determining the right publishing time for Facebook and Twitter? I know you spend a lot of time doing this because I did these for a while too! I would spend 6 hours just republishing 2 of my posts in all of the social media platforms mentioned above. I guess it’s partly because of my internet speed. hehe. But even with 25Mps it still is a lot of time, right? Why not automate the process so that all you need to worry about is your content? After all, that is the reason why you wanted to blog.

Trust me; it is the best investment I have ever made. With only $30 per month (if paid annually), you can get all of these features. Does it give you a headache? Is the headache even worth it?

 

 

Coschedule has a 14 day trial period!

If you are not happy with their service (which I doubt you will), then you will not be charged. If you want more time, I would recommend asking for another extension. The staff are always really nice about this. They want to make sure that you are happy with their services.

 

 

To recap here are the features that they have that no other service has:

The have the headline analyzer – helps you compose compelling headlines that are highly clickable

social media template/republish – helps you automate the social media process by helping you determine the best times to publish at the same time letting you know how many likes shares you recieve right at their dashboard.

Google Docs and Evernote integration – helps you gather your thoughts into their post editor so that you will not forget any information in your blog post (which is the worst thing that could ever happen).

Guest posting which is essential in thriving in this blogging cyber world.

Saves you time and stress!

All these features are available in one single plug-in. One only plug-in!



You can find all these features for free, but it will be VERY hard to manage. You will add even more stress to yourself. Moreover, you will have a hard time in keeping your website up to speed because all these plug-ins that you will use to replace these will slow down your site significantly. What have you got to lose? They give you a 14-day trial (or more).

Give it a shot! Imagine how it will feel when you wake up every day seeing your posts grow in likes and shares while you just write and post. At the same time, you’ll increase your authority online because Coschedule is helping you with your reach.

Do you have any questions for me? If you do, let me know below. In the meantime, go and check out their beautiful website and sign up for their FREE trial. I promise you won’t be disappointed!