Tumblr vs Medium

For a long time, the blogging platform options have been Blogger and WordPress. Each has had its pros and cons, but as technology has developed around the blogging world, new options have emerged. One size doesn’t fit all needs on blogging platforms and new, nuanced options have been a long time coming! Today we are coming Tumblr versus Medium. Both are exciting blogging venues for different reasons. As you read the comparisons, consider what format and platform will best serve your needs!


Tumblr

Tumblr’s microblogging platform has almost 300 million blogs with over 134 billion blog posts! The short, multimedia post-heavy formatting of Tumblr lends itself to the quick and easy post and getting your name out to a large group of people quickly. The uniqueness of Tumblr is the meshing of the microblogging platform with the social media networking allowing for a high scheduling capacity with strong engagement.

Tumblr is a fun and easygoing platform and far less formal than other platforms. This speaks to the audience, while diverse, it is an audience that is fun-loving, less formal, and want to speak their mind freely without being censored. When blogging with Tumblr, you need to expect to give equal weight to the visual as well as your words — videos, photos, and music — to reach and retain an audience among Tumblrs.

Tumblr’s intuitive and easy posting has helped it make it one of the most popular blogging platforms, you can even post from your email or any device, quickly and easily. It also makes it easy to find people with similar interests and focus. When blogging, your first 20 tags will show in a search, providing a wide net for growing an audience. Tumblr’s feature, Ask Me Anything, has been a great addition to the Tumblr options, giving you the chance to ask or be asked questions from the audience, increasing engagement with you and what you are promoting! Anyone can find you because the search options are wide on Tumblr. You can search with text, names, and tags, widening the potential audience growth.

Tumblr also allows you to create themed, secondary blogs for different campaigns, changing the look and feel of each campaign you are working on. Tumblr provides a large array of free or premium themes, giving you the chance to create a unique format to reach a wide audience. You can easily measure your success by the number of reblogs and likes your posts receive. If you want more in-depth analysis, use Google Analytics to assess your page.

Tumblr is an amazing platform with flexibility and depth. However, it does have its own set of drawbacks. Contributors are allowed only one primary blog with one contributor. You can set up secondary blogs with a variety of contributors to accomplish this goal, but if you are looking for a format to have only one blog, this might not be the right platform for you.

Tumblr is also considered to not work as well with SEO and doesn’t really allow for long blog posts. It works best for the highly visual, multimedia-heavy, short posts. Consider your goals and desires before choosing Tumblr’s unique platform.

Tumblr’s support network provides a comprehensive list of possible issues with a ways to troubleshoot yourself. If you can’t find an answer, you have to fill out a contact form to receive a response to your issue. It doesn’t provide phone or chat support.


Medium

Medium’s format is night and day to Tumblr’s format. Medium started in 2012, making it one of the youngest blogging platforms around. It focuses on a clean, minimalist look that is not customizable. There is one standard style.

Medium is a unique blend of part publisher and part social network and self-describes as “the perfect place to read and write.” The creative team at Medium and a variety of freelancers (Medium users) collaborate to create articles and feeds centered around high quality articles. It also provides the opportunity to edit and share feedback before publishing with select individuals you have granted editorial access to.

Medium’s focus and design centers on rewarding the excellent, high-quality content. Metrics look differently on the Medium format by focusing not exclusively on page views and likes, but on reads and read ratio. How many people have clicked on your article and how many have read it all the way through. Those with the most read ratios get pushed into the feeds. Medium is all about rewarding the quality of the content! Medium’s articles average interactions of 2.5 minutes while typical news articles average 1–1.5 minutes. A significant difference!

Medium’s audience is highly professional and well-educated with a whopping 95% of their readership being college graduates with 43% making six-figure incomes.

The readers are largely young with 70% falling under the age of 50. Tech and business professionals flock to Medium’s unique platform.

Medium’s support options are more diverse than most with Twitter, email, contact form, and submit request formatting all available. It doesn’t provide phone or chat support.

Medium’s star is a slow rise because its focus is much narrower meaning your audience is smaller. Medium’s internal numbers show a 25 million user interaction, which is significantly lower than most blogging or social network platforms. It is a platform with a much more specific audience which needs to be weighed as you choose a platform, and if it will advance your goals.

Tumblr and Medium are night and day differences of social media and blogging platforms. Each cater to goals more focused on different objectives. Write out your personal objectives and the audience you hope to reach before connecting to a format.

How to Find Keywords Using Rank Tracker

There are multiple ways to find keywords but this is the best way on how to brainstorm and get unique ones. As of now, it’s best to use long tail keywords because they are easier to target. All the one-two keywords have been targetting by big authorative websites.

Time: One hour or days.

Here is what we will be doing:

 

I. Manual Way

You can check your keywords manually but it might be a bit tedious. Below are some suggestion on how you can do it.

Tools:

IA. Thesaurus

If your target audience is intelligent, using the thesaurus is actually a good idea. You can go to the Thesaurus and try to find keywords there. Remember that not everyone know what something is called, so it’s best to stick to basic keywords.

IB. Semrush

go to Semrush and put your URL. You will then see a list of keywords that show up in your webpage. You can also put your competition’s website and see what keywords the rank for. Using Semrush is absolutely free.

IC. Google Autocomplete

Go to google and type in a keyword. You will then see a list of suggestions google gives you.

I personally don’t like google trends (but don’t let that stop you). The reason why I’m not a big is because it’s hard to track long keywords.

II. Using SEO Powersuite

Using this tool saves you so much time and headache. Get ready to do all of the above in less than an hour.

Tools you need:

Find Keywords

Option 1: From Website Auditor

This option will tell you which keywords you are already ranking for.

  1. Open your website and have Website Auditor check it.
  2. Once it’s done, go to the left and press Site Audit then, Content Analysis.

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Once you do this, more buttons will appear.

  1. Click on Keywords.

You’ll then find all the keywords you rank for and more.

Option 2: Use Rank Tracker
  1. Go to the left corner and press Content Analysis.

Content Analysis

Keyword Research

 

Finally, click on Research Keywords on the top left corner.

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Note

This part is one of the most time consuming parts of getting keywords. When you are checking each of your competition, you might notice that you will get blocked by Google if you have too many queries. This is because you are accessing their database (and while they know that a lot of SEO companies do this) they want to make sure that they are not being hacked being having you answer a Captcha.

 

That is why people invest in proxies or other things that will make google think that a different computer is accessing their database. This can only last for so long. Once Google notices that you are sending too many queries again, your proxies are going to get banned, making you buy more proxies.

Idea

One way around this is by human emulation. This will be a setting found in the preference tab on the toolbar. There will be a check box next human emulation. What will happen is that every time you had a query, rank tracker will go to Google first and type in the query over there making it seem more human. You can then add minutes to to tell rank tracker how long they’re supposed to spend on each website. It is a little bit tedious, but if you are new or only manage one website (or rather a few) then you will be fine. You could go grab a beer and come back later.

 

After finding general keywords, now it’s time to check your Competition.

This part may seem a little longer because you are asking rank tracker to check a specific page you are trying to rank for against other people’s specific pages also.

I would suggest only doing one at a time, so that you can focus on what types of keywords you are serious trying to rank for. You don’t want to get banned by Google again by trying to check a whole bunch of websites because you’re asking rank tracker to get more details upon certain websites. This is even more dangerous in Google’s eyes.

Steps

  1. Go back to your Target Keywords Pane and highlight your desired Keyword.

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  1. Click on Keyword Difficulty at the bottom of the page.

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  1. Select which search engine you want to use on the left hand side then click on update

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It will then show you the ff:

  • the top 10 sites ranking for that keyword
    • optimization rate of the page that is showing up

 

  • the social signals
  • Alexa Rank
  • Domain age
  • outgoing and ingoing links
  • The kei which shows you how difficult it is to rank for that keyword.

It might take a while but you’ll have a whole set of keywords you really want to rank in no time. Once you’re satisfied with what you have, Rank for it!

Sooner or later you’ll rank for that keyword. It will not take a day, nor will it take a week. It might take one month. What once you rank for that keyword it all feels so good that you’d want to rank for another one. Once you rank for that keyword, that is when you’ll start seeing the traffic flowing with a little effort.

So here’s a recap of what you just did:

  1. You find keywords you were already ranking for using Website Auditor.
  2. You researched more keywords on Rank tracker based on their suggest tool.
  3. Once you had a set of keywords that you liked, you asked Rank tracker how difficult it is to rank for that keyword based on how your site is optimized.

A word of advice:

  • use long tail when you’re trying to find keywords using Rank Tracker
  • The more keywords you rank for, the easier the other keywords will be because you will start to gain traction
  • Even if there is no numeric KEI, if a keyword has the color green, go target it.
  • Don’t pay attention to PPC just yet. It will cloud your judgement on which keywords you really NEED to target in order to rank up.

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